MyLife

When we acquired the meditation app, now known as "MyLife," it was clear that substantial work was needed to make it stand out in a crowded market. The existing user experience was lacking, and there was no cohesive branded style guide. As we drew up plans for updates and improvements, it became apparent that the app had been developed by numerous freelancers over time, without a central guiding vision.

In order to succeed in the competitive wellness technology industry, our team knew we had to prioritize creating a clean and intuitive design, as well as a strong brand identity.

My Role

UX Manager

Project Team

UX Manager

Senior UX/UI Designer

Illustrator

2 Content Writers

2 Product Owners

2 Marketing

Tools

FIGMA

Protopie

Photoshop

Procreate

Building a more accessible brand and component library required careful consideration of our existing structures and patterns. We needed to decide which elements should be updated to meet ADA compliance, and which could simply be retired.

This process involved analyzing user behavior data and conducting user testing to identify the most effective components for our audience. In the end, we were able to establish a streamlined library that both meets ADA standards and supports better user experiences. Our team is confident that these changes will improve overall accessibility and user satisfaction. By prioritizing accessibility in our design process, we are not only promoting inclusivity, but also setting ourselves up for long-term success as consumer demands continue to evolve.

When it came to branding our app, teamwork was key. Collaborating with the marketing team, we focused on creating a cohesive image both online and in print. Testing various advertisement designs allowed us to quickly identify the most successful illustration style, driving up conversions and cementing our brand identity.

Our collaborative efforts paid off as the app gained popularity among users and drew in new customers. In a constantly evolving industry, staying agile and open to new ideas is crucial to maintaining a strong brand image - and our team understands that. Together with marketing, we will continue to strive for creative, effective branding strategies that drive success for our app.

One of the keys to successful design is the ability to adapt and evolve. That's why, when presented with data showing the effectiveness of a new illustration style, we made the decision to incorporate it into all aspects of our app design - from advertisements to the website and the app itself. This update included not only refreshed illustrations, but also updated colors and font choices for a cleaner overall aesthetic.

The result? A significant growth in app downloads and opt-ins for reminders. It just goes to show that staying current and flexible can have a major impact on the success of your design. However, it's vital to have data backing up any changes, as it provides concrete evidence of their effectiveness and allows you to make informed decisions about future updates. Thanks to this approach, our app is constantly improving and able to meet the needs of its users.

11,247

Downloads via QR Codes

0.014%

Download to circulation rate (previously 0.005%)

10M+

Avg Monthly Impressions

303,985

Installs

400%

growth with an increased ARPU from $0.21 to $1.13

43%

lift than Q2